4 Habits of A Great Real Estate Agent
Today I want to talk about the qualities that make a great real estate broker. Why do I want to talk about this subject? It sounds self-serving right? Wrong! Despite the fact that we’d love to be your agent whether buying or selling, the reality is, you could be seeking an agent in another market, or perhaps you’re considering becoming an agent yourself.
If you’re a newer agent and you’re reading this, here are 4 habits that will help you become a great agent:
No. 1: Put the client first
It sounds obvious but it’s easier said than done. Many people are wary of agents because they think we’re only after our commission and therefore we put our money above their needs. I’ve spent years caring deeply about my clients' success and we’re lucky enough to back that up with long-time clients who have become friends, given us constant referrals, and tremendous reviews. As any good agent knows, if you do right by your clients and put them above all else, the money will eventually come.
No. 2: Be responsive
This is the ultimate customer service industry. While The Glazer Team is known for their lightning-quick response time, you more so simply need to be plugged in and available to your clients. This means being available after hours and being able to respond through all mediums – call, email, text, and even social media sometimes – and always making time. Yes, you can have “me time” but don’t become an agent if you’re expecting to shut off for long periods of time.
No. 3: Be honest
Another stereotype of agents is that we lie all the time. I actually believe agents aren’t in the business of lying, they just don’t always know the answer and so they shoot from the hip rather than finding the answer and getting back to the client. Trust that when you convey honest and accurate information the client is capable of making good informed decisions. They may ask for your opinion or feedback; just be sure to do so with candor as trust is earned.
No. 4: Communicate their way
Just like there are agents who put themselves first, there are also those who only like to hear themselves speak. People come in all different shapes and sizes. A quiet analytical type should not be spoken to and approached the same way as a boisterous CEO. A great agent identifies the type of person with whom he is dealing and effectively communicates to that person. This leads to the highest likelihood of a successful relationship.
And that’s it! What did we miss? What else makes a great agent? We’d love to hear from you so drop us a comment and let us know what you think!
